Sophie is a packaging strategist and professional writer who works at Hi custom boxes located in Birmingham, the United Kingdom. She currently takes a dip into the packaging world 7 years ago armed with experience in journalism, branding and a need to incorporate storytelling into her structural design. Sophie is an expert when it comes to eyeing the importance of box styling and print finish in purchasing and brand perception. Her goal? In order to teach brands to regard packaging as more than a box, it should be a creative tool. When she’s not writing, Sophie’s usually out on a long walk with her Labrador or browsing packaging designs like it’s a sport.

Sophie Bennett writes expert content focused on custom packaging, printing techniques, retail presentation, sustainable materials, branding, and product box design.

Expertise

• ✓Custom packaging solutions
• ✓Printing & finishing guides
• ✓Retail and ecommerce box strategy
• ✓Eco-friendly packaging insights
• ✓Brand-focused packaging content